Fonts

After looking at the mastheads and fonts on other magazines such as "Q" and "Mojo" I went on www.dafont.com to look for fonts to use in my own magazine. Dafont has thousands of different fonts available for free download.

Different fonts can signal and provoke different moods and can be the defining part of a brand or product. There are two types of font: sans serif and serif. Serif fonts are considered easier to read as the strokes at the ends join letters together nicely.

I was looking for a font that would stand out as my masthead and appeal to my target audience without being too complicated or hard to read. I was also looking for a simple but sophisticated font to use for my main article and contents page.

The first font (above) that I looked at for my masthead was called "Stentiga". I didn't think this would work well as my masthead as it is quite slim and doesn't stand out enough and therefore don't think it would be suitable for the front of a magazine cover.

The second one (above) was called "Boris Black Bloxx". I liked this font because it is bold and eye catching, but I thought it was not appealing enough for my target audience as a masthead as it is quite bubbly and would probably appeal more to a younger, female audience and be more suitable for perhaps the Pop genre.

The third was called "Tosca Zero" (above). This is the one I chose for the masthead of my magazine because it stands out and is unique and eye catching. The cracked and eroded style to the front suggests connotations of breaking the mould and being original - something my target audience would aspire to do.

I am going to use for my main flash is called "Alte Haas Grotesk" (below) I like this because it is simple, clear to read and sophisticated like the main flash that appears on other magazines such as "Q".

Below are some of the fonts I considered for the main sells on the cover of my magazine. I also thought I could use these on the contents page and double page spread to continue a theme in my magazine.

Above font is called Impact Label, I liked this font because it it really bold and eye catching and I feel itwould look good on the list of artists names on my front cover.

The font above is called "Mom's Typewriter", I liked this because it looks vintage and this would appeal to my target audience and fit with the theme of my magazine.

Body font:

The font below is called "contra" and I will use this for the body font/small writing on my magazine cover and for the main article on my double page spread. This is similar to the type of font used in the magazines such as "Q", I have previously analysed. It is a serif font and I think this will make my articles and writing easier for my audience to read.